Bambi: The day that changed everything
Documenting emotions
Employer branding, Video
Year
2024
Directress
Sara Marković
DOP
Nikola Čubrilo
Camera
Andreja Leko
Editors
Nađa Subakov
Mihailo Stanojević
Sound mix
Vladimir Kovač
In the summer of 2024, a fire broke out at the iconic Bambi factory, sending shockwaves through the local community and the whole country. The factory, one of the largest and most well-known confectionery manufacturers in Serbia, is responsible for producing some of the nation's most iconic sweets & biscuits.
The production of Plazma, Bambi's most iconic product (and an essential ingredient of every childhood in the Balkans) is temporarily stopped and urgent measures are about to take place. Our team was given full trust to tell the story of the incident, its aftermath, and the beginning of recovery. This video shows the spectacular journey of Bambi's employees on the road to full recovery but also portrays their love towards their workplace and the brand.
The project eventually progressed into a second phase — another web serial consisting of four episodes, each themed around Bambi’s brand pillars. In the months following the fire, Bambi’s employees had to maintain a steady working rhythm under highly unusual and challenging circumstances.
We named the four episodes by Bambi's values: “Customer First,” “We Over I,” “Make It Simple,” and “Deliver Sustainable.” Once again, the employees took the center stage as the main cast. You can watch the episodes on Bambi’s official LinkedIn channel.
